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Start-Up Financing Made Simple

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by Jessica Srock on August 12, 2025

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Turning away any customer – especially a motivated start-up – is frustrating. They’re ready to buy, but traditional lenders are hesitant to take the risk. We’re not. Our team can usually get start-up businesses approved just as quickly as established businesses! Missed opportunities can quickly become closed deals.

What sets us apart?

We’re a direct lender. We lend our own money and aren’t restricted by the same rules and regulations banks are. That gives us more flexibility in approving start-ups!

We understand your industry and equipment. We know the value it’ll bring to your customers’ operations. In addition, if something goes south over a customer’s term, we know the value of the returned equipment and have buyers. That allows us to approve more deals.

We look beyond credit score. Industry experience and how the equipment will generate revenue are taken into consideration as well.

What are the requirements for a start-up to apply?

It’s a lot simpler than you might think! Requirements vary based on amount financed and personal credit, but most start-ups only need to submit:

A quick 5-minute credit application and the previous 3 months’ bank statements

That’s it! No mountains of paperwork – no long wait periods.

The bottom line…

Every customer you have to turn away is a lost sale. Even if they’ve been declined by their bank, send your start-ups our way. We’ll do our best to help keep those deals alive! We love helping start-ups who are eager to grow but need a partner to believe in their potential.

We can’t wait to help you lock in more sales on the start-up side of your business.

About the Author


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Jessica Srock

Jess joined Team GC in 2019 and spent 3 years assisting customers as part of our Inside Sales team. She brought her service-first approach into her role in sales and prides herself on being responsive, reliable, and being fully-invested in helping her customers succeed. When she's not working with customers, you’ll likely find her on the lake or the golf course with her family or simply enjoying time outside.

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