Skyrocket sales by 30%

Four out of five businesses utilize financing for equipment purchases, and suppliers who present a finance option at the point of sale increase sales by an average of 30 percent*. One small change can turn browsers into buyers.

Start offering financing

A partner that helps you close deals.

Our goal is to provide you with attractive funding solutions that make it easier to sell more equipment. Our team acts as an extension of your sales force, working on your behalf to close more deals—faster.

Dedicated Pros
On-Site Support
Sales Tools
Competitive Rates & Options

You’ll have a dedicated team of 4–5 experts handling your deals from start to finish, with clear communication every step of the way. We know your equipment and your customers because we focus on a just a few specialized markets. If you haven't seen us in your space - let’s talk! We’re always open to new opportunities.

We’ll travel to support you at open houses and tradeshows, offering on-site finance options to make the process seamless for both you and your customers.

As a partner, you’ll get fast approvals up to $250,000, co-branded marketing materials, quoting tools, and a portal to track deals. We also offer event support, custom campaigns, and access to EDGE—our in-house lead generation service.

We offer flexible financing tailored to your customers’ needs—including deferred or seasonal payments, no money down, and below-market rates. Unlike traditional lenders, we move fast and adapt to fit almost any budget or special circumstance.

See how can we help

Perks of picking a finance partner.

Think of Geneva Capital as an extension of your salesforce. When partnering with us, you'll get a dedicated and knowledgeable team consisting of your account rep, inside sales pro, and credit analyst. We get to know your business and equipment as well as each customer who applies. Our goal is to get them the financing they need and help you close more deals.

The benefits are clear:

Control the Sale from Start to Finish

Erase Sticker Shock

Faster, Easier Approvals

We’re a niche lender specializing in your market...so we know your equipment and how it’ll benefit your customer. We’re also a direct lender and don’t have the red tape banks are bound by. We take credit score into consideration, but also put a lot of weight in industry experience and how the new equipment purchase will increase profits, resulting in a higher approval rate!

The best part about being a direct lender who works for you? We’re fast.
We can usually move a customer from application to PO same-day. And at a trade show it’s just a matter of minutes! We also pay you quickly and efficiently. We’ll get your system down and can send funds as soon as you need them.

Serve the Start-Ups

Be a One-Stop Shop

You’re the complete solution...from helping choose equipment and weighing ROI to calculating an affordable payment and getting them funded quickly and without hassle or hoops to jump through. Customers don’t need to look elsewhere because you’ve got their back from start to finish. That level of service will set you apart from the competition and set you up for earning repeat business.

Appeal to Any Customer

Not a ton of cash on hand? Offer $0 down and roll shipping/install into financing = minimal out-of-pocket cost.
Tax-time concerns? Show them options for standard depreciation or accelerated savings this year.
Typical cash buyer? Financing can allow them to keep cash on hand for other expenses.
Challenged credit? We’ve got options for all credit types (A-D) and flexibility to fit almost any budget.
Start-up out of capital? That’s our favorite group to work with & keeps us loving our jobs!

Remember: Just because someone doesn’t ask about financing doesn’t mean they don’t want/need it. It can be awkward for a customer to bring up themselves. If you bring it up in a way that feels like it’s just part of the process, they’ll be more likely to open up...and you’ve got a great opportunity to provide a solution and build more trust!

Turn Heads and Start the Conversation

Over 1,000 start-up applications approved last year.

Don't let these customers walk!

We serve start-ups and a wide range of credit types.

Last year start-ups made up to 40 percent of applications approved. We are committed to helping new businesses thrive even if they have less than perfect credit. Connect with our team to learn more about what partnering with Geneva looks like for you and your clients.

Connect with our team

Resources for you and your team.

We continually provide tips and education to help our partners leverage financing to close more deals.

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Start-Up Financing Made Simple

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Stand Out and Sell More: Free Co-branded Event Support

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Equipment Financing 101

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Partner Perk: Put Your Contact List to Work (For Free!)

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Overcoming Buyer Hesitation: Use Financing to Turn “No” into “Yes”

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Affordability Sells: The Perks of Promoting Monthly Payments

Partner success stories

Don’t just take our word for it–see what our partners have to say.

“For years, we cycled through other lenders trying to find the right match and finally found a true partner in Geneva Capital. Simply put, they help us win deals and are the perfect complement to our sales force.”

Brandon Bombardo Director of Sales & Marketing, Shop Sabre

“We rely heavily on Geneva Capital in our sales process and think of them as our “in-house” financing arm. In fact, some of our strongest credit customers are finding Geneva’s terms are more competitive than their local bank. They have been a key ingredient in our recipe for growing machinery sales.”

Kyle Merry Account Executive, Bend-Tech

“One of the best business decisions we have made in the past decade was forming a partnership with Geneva Capital. From start-ups to publicly traded companies (and every business in-between) they really can do it all.”

Andrew Grevstad Business Development Director, Tormach

“We’ve partnered with Geneva Capital for over 15 years and can always count on their team to help our sales force close deals quickly and efficiently.”

Jared Granberry Former VP of Sales, GSG

“Geneva Capital always looks to add value to each of my transactions. It's not just about making a sale for them. They look out for the customer and see the long term relationship as more valuable than a one-off deal.”

Ron Dabill Sales, TigerStop

“The crew at Geneva is much faster than other banks, and they streamline the process more than other financing companies. Simply put, they make it easier to do my job with less hassle and less back and forth.”

Micah Dalluge Sales, ShopSabre