After 15 successful years in the capital leasing sector, Mark Watkins opened the doors of Geneva Capital in July of 2000. Always favoring “smart growth” over fast growth, Mark’s success has been anything but accidental. He’s made intentional choices and learned priceless leadership lessons along the way all while maintaining a steadfast commitment to his vision and personal values. 25 years later, Geneva Capital has not only become a finance leader in the niche industries we serve, but we're also humbled to be pillar of stewardship in the communities we call home. It’s a long way to the top if you wanna rock ‘n roll – and this is the man who made it happen.