Troy joined Geneva in 2005 as a credit analyst and quickly moved into a sales role where he was instrumental in forging some of Geneva’s longest-standing vendor partnerships. After managing his own sales region for over 10 years, Troy took the helm of the entire Sales Team in 2020 as the Director of Sales. Under Troy’s leadership, Geneva’s sales team has been able to refine processes, hit new records, and continue to strive for superior service to our customers and vendor partners. When he’s not at the office, you can find him coaching both baseball and hockey while actively serving as a board member for local youth sports.