$99 payments for the first 6 months on new equipment purchases!Learn More

Bringing Finance Solutions to The Health & Fitness Association (HFA) Show

March 16-18 | San Diego, CA

The HFA Show 2026
Three people posing at Geneva Capital booth - man in red polo, woman in gray cardigan, and woman in black jacket with red shirt, all wearing conference badges.

Your tradeshow secret weapon.

Speed and ease are the name of our trade show game.

Get approved and have your equipment on order in under 30 minutes—take advantage of supplier sales and our financing promos with affordable payments for any budget, including start-ups.

What’s your HFA Show equipment budget?

We can get you pre-qualified in minutes. Buying new equipment for your business is a big deal. Let financing be the easy part. Why pre-qualify?

No ding to your credit

Pre-qualification uses a soft pull, so it won't affect your credit

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See what you can afford

Determine your buying power

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It’s free

No cost or obligation to finance with us

Shopping The HFA Show?

Geneva Capital has great on-site finance options.

Two blonde women in business attire working at Geneva Capital booth with blue banner and laptops on white table.

Show floor approvals in minutes.

Tan and stone corporate building with "Geneva Capital" signage and classical columns logo on exterior facade.

25 years in the industry.

Marketing brochures showing "Step-Up" financing with red piggy bank icon and tax savings comparison charts from Geneva Capital.

We finance all credit types…and start-ups.

Smiling man in dark vest using phone in warehouse with tall storage shelves and boxes in background.

Financing tailored to your unique needs.

We'll review your equipment package, walk you through a quick credit app, and talk about the payment range and terms you’re comfortable with. We can get you financed in minutes and your new equipment on order right from the show floor!

Crowded trade show hall with overhead banners for metal fabrication machinery, Impact Signs, and various industrial equipment vendors with attendees walking throughout.

Special show financing

Attending an industry event (trade show or open house) is the best way to see new technology in action, stay on top of trends, and build relationships with equipment vendors and suppliers. It's also the best way to get a great deal on your new equipment purchase.

Meet the HFA Show Squad.

Angie Glockner

Angie Glockner

Mary Jo McCormick

Mary Jo McCormick

Get your free HFA pass code!

Floor Plan Coming Soon