Let’s face it – from your customer’s perspective, dropping a big chunk of change on equipment can feel incredibly overwhelming and scary. But how can you help big equipment purchases feel more affordable without slashing prices?
The answer: promote monthly payments wherever and whenever you can. Affordability sells.
The 4 perks of promoting payments:
- Reduce sticker shock.
A large lump sum can be intimidating, but when you show customers a low monthly payment, the same purchase suddenly feels like a no-brainer. It may be the difference between “yikes” and “yeah, I think I can swing that”. - Be the one-stop-shop.
Provide your customers solutions to everything they need to move the purchase forward…including an easy and affordable way to pay. That level of service will set you apart from the competition. - Flexibility = power
Advertising payments and offering finance options gives you more tools in your belt to negotiate terms, upsell equipment or add-ons, bundle in shipping and install, and more! - Turn heads.
A low monthly payment or finance promotion is a great conversation starter. Use it in social media, emails, or on event signage. It’s like putting a “SALE” sign in your window…except it actually helps your margins.
The best places to promote payments for high return:
- Equipment Quotes (our favorite!)
- Your website
- Sales literature or spec sheets
- Equipment stickers at events
- Social & email graphics
How can you accurately quote payments?
- Ask us! Sales@gogc.com
- Add a calculation to your equipment quotes (we’ll help!)
- Use our payment estimator
Affordability isn’t just a pricing strategy – it’s a sales superpower. Promote monthly payments and watch more “maybes” move to closing.
